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Law Firm Directories: The Supertool You Might Be Overlooking

Law Firm Directories: The Supertool You Might Be Overlooking

by Heather Kane | Law Firm Lawyer Directories and Local Directories

Your law firm marketing plan may seem complete with your website, a blog or two, your LinkedIn profile, and business cards to hand out, but holy hoopla, Batman, why limit yourself to the outdated tools of mere mortals? Law firm directories are the supertools many...
Law Firm SEO: Setting the Scene for a Successful Legal Marketing Plan

Law Firm SEO: Setting the Scene for a Successful Legal Marketing Plan

by Heather Kane | Law Firm Technical SEO

Good law firm marketing plans, like good movies, use a variety of devices to connect with the intended audience. Lawyers often think they’ve covered all of the bases with a website, a couple of social media accounts, some print advertising in legal directories and...
Should Law Firms Conduct Legal Marketing in a Pandemic

Should Law Firms Conduct Legal Marketing in a Pandemic

by Lynn Lewis | Law Firm Digital Marketing

The novel coronavirus and the disease it causes, COVID-19, are wreaking havoc on public health and the world economy. Stay-at-home orders and other restrictions and concerns are placing a strain on businesses, and law firms aren’t exempt from the pain. When budgets...
Law Firm Websites and SEO: Lawyer-to-Lawyer FAQ Part 3

Law Firm Websites and SEO: Lawyer-to-Lawyer FAQ Part 3

by Krista Duncan Black | Law Firm Search Engine Optimization

Asking the Right Questions about Law Firm Websites and SEO This blog is the third in a series of four that aims to answer vital questions law firms ask about legal marketing. The first blog answered questions regarding legal marketing evaluation of law firm web...
How Do Search Engines Rank Websites? Digging into Google…

How Do Search Engines Rank Websites? Digging into Google…

by Lynn Lewis | Law Firm Google and Bing

People all over the world turn to Google, and other search engines, to find news and information on a daily basis. The methods used by search engines to return results to users have come into question over the years, with allegations of biased search results and calls...
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Recent Posts

  • Why Law Firms Should Avoid Black Hat Link Building
  • TOPDOG’s Heather Kane Earns Professional Certified Marketer Credentials
  • Nathan Chase of AZ Legal Marketing Team Completes Google Certifications
  • Law Firm Website Content: Quality Is King
  • Lynn Kessler Promoted to Production Specialist at TOPDOG Legal Marketing, LLC

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