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The Consequences of Link Schemes for Lawyers

The Consequences of Link Schemes for Lawyers

by Lynn Lewis | Law Firm Search Engine Optimization

Link schemes place unnatural hyperlinks in web content to try to manipulate search engine rankings. These links can damage website credibility and result in penalties from search engines like Google, so it’s critical that attorneys and law firms know about the...
Ethical Issues in Legal Digital Marketing

Ethical Issues in Legal Digital Marketing

by Heather Kane | Law Firm Marketing Ethics

Law firms that lack a digital marketing strategy and do not publish informational content online are missing a valuable opportunity to attract and engage potential clients, according to the American Bar Association’s (ABA’s) TECHREPORT 2018. Those who employ...

Recent Posts

  • AEO for Law Firms: How to Get Your Law Firm into AI Overviews & Chatbots Like ChatGPT and Gemini
  • Law Firm Owners: Google’s New Ad Data Rules Create Potential Legal & Ethical Risk
  • Law Firm Link Building: Should You Exchange Links?
  • How Law Firm Announcements Can Drive Organic Website Traffic
  • In-House or Outsourced Marketing for Law Firms?

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