SEO Writers: Creating for Online Results and People

by | Law Firm Search Engine Optimization

How Did You Find TOPDOG?

A few potential clients find us through printed materials or client referrals, but the far majority of people who visit the TOPDOG Legal Marketing website find us online because we are effective law firm SEO content writers.

What search terms did you enter that led you to us? And how did we rank well enough to catch your eye? Hard work, that’s how. Read on to learn more about two critical components of effective online content: law firm search engine optimization (SEO) and content writing. Doing only one of these well is not enough . . .

Why Law Firm SEO Is Important

Law firms hire companies like TOPDOG℠ for many reasons, but one of the main goals is to be found online. Most attorneys want to show up in a meaningful location in search engine results.

But it doesn’t stop there. Content has to be engaging for website visitors to stick around. So in addition to ranking (being found by search engines), you also want strong legal content that brings in more clients (being valued by people), right?

TOPDOG: True SEO Legal Content Writers

Now, let’s revisit how you found us. It’s a combination of these same two factors:

  • First, Get Them There (the SEO Part): We understand and use keyword research and law firm search engine optimization to make it easier for search engines to find your law firm’s content online. All the content in the world won’t do a darn thing for you if no one ever sees it.
  • Then, Keep Them There (the Content Writers Part): Our deep industry experience enables us to write truly unique content that helps potential clients understand how you can address their legal needs. We don’t believe in throwing up keywords and hoping for the best. Instead, we craft custom content that is well-researched and meaningful to your audience.

If your content doesn’t achieve both of these goals, potential clients will bounce back to their search results to look for others who can help them.

Don’t Pay for Just SEO or Just Legal Content: You Deserve Both!

What’s the result when you hire the TOPDOG team as your law firm SEO writers? No longer are you throwing money down the tubes on content that gets you nowhere.

So let’s go back to the original question: How did you find TOPDOG Legal Marketing?

You’re here because the TOPDOG researched and optimized its web content, making two things more likely:

  1. Our content was found by the search engine you used when you typed in your search; and
  2. Our content was engaging enough that you are still reading, all the way at the bottom of this article.

Don’t settle for law firm SEO content writers who don’t deliver both SEO and custom legal content. Work with TOPDOG to build a plan that gets you real results online. Contact us today and get back to the business of lawyering: (844) HEY-TDOG or (480) 744-7331.

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