Meet Our Pack
Our attorney-led, data-driven marketing team helps law firms nationwide on both sides of the “v” and in all practice areas.
We speak your language, and it shows in everything we do.
Krista Duncan Black, J.D., B.A.
Krista is a licensed attorney, CEO of TOPDOG, writer, and business owner. She loves helping law firms maximize their online presence and connect with potential clients and is a proud member of the Legal Marketing Association and the American Marketing Association.
Krista has been a licensed attorney for 25 years. She was in the top 30% of her class at Indiana University Maurer School of Law, where she served as an articles editor for the Indiana Law Journal and the Chief Justice of the Moot Court Board. Krista formerly worked as a Lead Quality Editor for LexisNexis, where she performed writing quality control for a team of 50 lawyer-editors and developed benchmark quality standards for over 500 editors. Krista previously worked in the litigation group at Huddleston Bolen, in the labor and employment group at Dinsmore, and as the Assistant Director of the Legal Division at a major state agency. Having practiced on both sides of a civil practice and as in-house counsel, she knows first-hand the challenges attorneys face balancing the practice of law with client development. You can learn more about Krista on LinkedIn.
Paula Roberts
Paula brings a lifetime of organizational and administrative experience to her role as our Creative and Administrative Director. Paula’s background includes experience as a trusted paralegal and secretary, and, at the beginning of her career, a benefits coordinator. Prior to joining TOPDOG as a full-time employee, Paula worked as an accounting clerk for a major West Virginia car dealership.
Besides her ability to work with words and numbers, Paula is an avid crafter. Her love of all things crafty led her to own and operate her own home-based business for more than a decade while raising her family. During this time, she taught monthly card classes where she instructed 25-30 students per session. She loves helping people reach their full potential and meet the goals they set for themselves.
Lynn M. Lewis, B.A.
Lynn Lewis has been with the TOPDOG team since 2018. As our Digital Marketing Director, she works with clients to evaluate their online presence and performance, identify goals and opportunities, and execute the marketing strategies that get them ahead of the pack.
A cum laude graduate of West Virginia University with a B.A. in English and a concentration in creative writing, Lynn brings more than 20 years of experience in writing, research, and digital marketing across a variety of industries—from human resources policy to the human experience.
The common threads throughout her career have been an obsessive attention to detail, a passion for research, and an ability to craft high-quality content that speaks to its intended audience.
A lifelong resident and devotee of West Virginia, Lynn is the mom of two treasured daughters and lives in Charleston with her partner and their cat, Birdie Lew, who has yet to be convinced of the superiority of dogs. You can learn more about Lynn on LinkedIn.
Angela A. Sinner, M.B.A., B.A.
Angela A. Sinner has over 25 years of experience in the legal and health care fields. She worked as a paralegal in Wisconsin, Arizona, Tennessee, and Indiana before she further established her career with a Wisconsin-based health care system. There she manages business operations and program development, which includes continued legal contract writing and negotiations.
Angela earned her bachelor’s degree in liberal arts from Arizona State University and her Master of Business Administration degree from Ottawa University. You can learn more about Angela on LinkedIn.
Samantha Roberts, B.A.
Samantha brings accounting, software, and organizational skills to her position as a TOPDOG Administrative Assistant. She has also earned her advanced certification in Google Analytics. Before joining our team, she worked as an accounting clerk for a major car dealership in West Virginia. Samantha graduated from Marshall University, where she studied criminal justice and minored in digital forensics.
Samantha and her husband are proud parents of two boys. In her spare time, Samantha is a lover of everything creative. She enjoys gardening, baking, and spending time with her family and loving pets.