Full-Circle Legal Marketing
We’ve seen it time and again—legal blogs that garner no traffic, law firm websites not optimized to perform well in search, plagiarized content by inexpensive writers.
And we’ve cleaned it all up.
Our Law Firm Marketing Services
Evaluate
Where is your law firm now, and where do you want it to be?
No smoke and mirrors here. We use established tools to show clients where they are, help them develop focused legal marketing goals, and then pull together a strategy to extend their digital reach.
RANKINGS, TRAFFIc, & measurement
Get and stay informed with benchmark data from your law firm’s Google Analytics account and our keyword tracking tools. And make sure your data is meaningful using services like error detection and bot filtering.
AUDITS
Dig into problems with your law firm’s online presence using audits on content/practice area; link profile; plagiarism; social media; and technical search engine optimization (SEO).
STRATEGY
Plan a path forward using law firm marketing strategy tools like our practice group and competitor analyses, digital marketing planning, custom training, and consultation.
Create
What message does your law firm’s online content send to potential clients?
Your law firm’s content is the bone that draws visitors in, so it is vital to produce relevant, legally accurate content. We put our experience, skill, and heart into every item we create.
legal content, newsletters, & infographics
Find time to publish accurate, jurisdiction-specific legal content like articles, law firm blogs, client/lead newsletters, and CLE presentations and materials with our law firm content services.
social media content
Boost your brand and thought leadership and engage new and existing clients with our law firm social media content, calendaring and posting, and management services.
web design & web content
Build a better law firm website–or start a new one–with our legal web design and content services. All designs are search engine and mobile friendly, and all content is keyword-driven and created just for you.
Optimize
Do search engines and potential clients find your law firm online?
Optimization is the process of ensuring that your law firm and its online assets are in the right places and the right formats for search engines and people to find. If you’re not optimized, you’re wasting your money.
search engine optimization
“Get found” online with law firm search engine optimization (SEO) services like keyword research, on-page and technical SEO, structured data, and our signature service, BlogifyMe!℠
google, bing, social media, & directories
Improve your visibility and rankings by creating and maintaining a consistent presence in locations such as Google My Business, Bing Places for Business, lawyer and local directories, and social media.
link building, pruning, & repair
Harness the power of online associations when you build positive links, repair or disavow negative ones, and monitor your link profile for necessary actions.
Promote
How can you best reach your law firm’s ideal clients?
Deliver your content and message using marketing channels that reach your ideal clients, whether that’s through traditional press releases, e-newsletters, or online.
your website & SOCIAL MEDIA ACCOUNTS
Let us take the lead in delivering your content via your law firm’s online assets–its website and social media accounts like LinkedIn and Facebook–and worry no more about becoming stale.
pay-per-click & social ads
Develop PPC peace of mind, paying for law firm pay-per-click ads on Google Ads, Microsoft Advertising (formerly Bing Ads), and social media only when you really need them.
press releases & outreach
Get noticed with conventional tools like press releases and modern ones such as outreach and e-newsletters.