Full-Circle Legal Marketing

We’ve seen it time and again—legal blogs that garner no traffic, law firm websites not optimized to perform well in search, plagiarized content by inexpensive writers.

And we’ve cleaned it all up.

Image of TOPDOG Legal Marketing's full-circle approach to law firm marketing, in which we Evaluate, Create, Optimize and then Promote to fetch results for clients.

Our Law Firm Marketing Services

A graphic a piece of the TOPDOG Legal Marketing framework, representing the stage of online marketing and the questions you should be asking for evaluating your law firm and marketing.


Where is your law firm now, and where do you want it to be?

No smoke and mirrors here. We use established tools to show clients where they are, help them develop focused legal marketing goals, and then pull together a strategy to extend their digital reach.

RANKINGS, TRAFFIc, & measurement

Get and stay informed with benchmark data from your law firm’s Google Analytics account and our keyword tracking tools. And make sure your data is meaningful using services like error detection and bot filtering.


Dig into problems with your law firm’s online presence using audits on content/practice area; link profile; plagiarism; social media; and technical search engine optimization (SEO).


Plan a path forward using law firm marketing strategy tools like our practice group and competitor analyses, digital marketing planning, custom training, and consultation.

Image of an artist's color palette showing how TOPDOG Legal Marketing uses legal content creation services like legal blogs, social media content, and websites to help law firms "get found" online.


What message does your law firm’s online content send to potential clients?

Your law firm’s content is the bone that draws visitors in, so it is vital to produce relevant, legally accurate content. We put our experience, skill, and heart into every item we create.

legal content, newsletters, & infographics

Find time to publish accurate, jurisdiction-specific legal content like articles, law firm blogs, client/lead newsletters, and CLE presentations and materials with our law firm content services.

social media content

Boost your brand and thought leadership and engage new and existing clients with our law firm social media content, calendaring and posting, and management services.

web design & web content

Build a better law firm website–or start a new one–with our legal web design and content services. All designs are search engine and mobile friendly, and all content is keyword-driven and created just for you.

Image of increasing website analytics showing how TOPDOG Legal Marketing uses legal content optimization services like law firm SEO, Google My Business, and legal directories to help law firms "get found" online.


Do search engines and potential clients find your law firm online?

Optimization is the process of ensuring that your law firm and its online assets are in the right places and the right formats for search engines and people to find. If you’re not optimized, you’re wasting your money.

search engine optimization

“Get found” online with law firm search engine optimization (SEO) services like keyword research, on-page and technical SEO, structured data, and our signature service, BlogifyMe!℠

google, bing, social media, & directories

Improve your visibility and rankings by creating and maintaining a consistent presence in locations such as Google My Business, Bing Places for Business, lawyer and local directories, and social media.

link building, pruning, & repair

Harness the power of online associations when you build positive links, repair or disavow negative ones, and monitor your link profile for necessary actions.

Image of a star showing how TOPDOG Legal Marketing offers nationwide services to promote law firms online through social media and press releases.


How can you best reach your law firm’s ideal clients?

Deliver your content and message using marketing channels that reach your ideal clients, whether that’s through traditional press releases, e-newsletters, or online.


Let us take the lead in delivering your content via your law firm’s online assets–its website and social media accounts like LinkedIn and Facebook–and worry no more about becoming stale.

pay-per-click & social ads

Develop PPC peace of mind, paying for law firm pay-per-click ads on Google Ads, Microsoft Advertising (formerly Bing Ads), and social media only when you really need them.

press releases & outreach

Get noticed with conventional tools like press releases and modern ones such as outreach and e-newsletters.

Legal Marketing by Lawyers for Lawyers