Legal Marketing Evaluation and Audit Services

Where is your law firm now, and where do you want it to be?
Goals should drive your entire marketing strategy.
Image of magnifying glass on tablet screen, showing how TOPDOG Legal Marketing uses legal marketing evaluation and audit services to help law firms understand where they are and define where they want to be.

Rankings, Traffic, & Measurement

Get and stay informed with benchmark data from your law firm’s Google Analytics account and our keyword tracking tools. And make sure your data is meaningful using error detection and bot filtering services.


Leverage Google’s free tools for measuring your website’s success. We’ll set up and configure these tools to collect your data and keep it clean, then provide you with benchmark statistics about top landing pages, impressions, clicks, and more.

specialized search engine optimization (seo) tools

Get state-of-the-art SEO baseline data. We evaluate your law firm website using a suite of tools including the SEO tool that PC Mag says “sets the standard for SEO tools in more ways than one.” We also research and track keyword rankings, inbound links, and more!

website & analytics maintenance

Make smart marketing decisions based on clean data when you use our website and Google Analytics maintenance plan. We’ll install necessary updates, watch for technical problems and bot traffic, and more.


Dig into problems with your law firm’s online presence using audits on content/practice area; link profile; plagiarism; social media; and technical search engine optimization (SEO).

on your website

Find out where you stand now with our website audits. Technical problems to getting found? Check. Practice area content misalignments? Yep. Worried about plagiarized content? We can handle that, too.


Links to your website are like votes of confidence and can greatly impact your website’s ability to rank. Do you know who links to your law firm’s website? And social media audits help you define your social presence and move you toward improvement.


Plan a path forward using law firm marketing strategy tools like our practice group and competitor analyses, digital marketing planning, custom training, and consultation.

practice group & competitor analysis

How can your law firm be more competitive in your online market, whether it’s local, regional, or national? To learn who your online competitors are, what you can learn from them, and where you can you likely win, step up for our practice group and competitor analysis.

digital marketing planning

Where you need to go depends on where you are now and where you want to be. Our attorney strategists will work with you to define a prioritized plan that gets you there.

training, consultation & cles

Want to do more in-house? You can with our training and consultation services. We also conduct CLEs for law firms and bar organizations. Both are designed to help attorneys and staff learn how digital marketing and the practice of law work together.

We Have Evaluated Hundreds of Law Firm Websites

Don’t throw money at digital marketing without knowing where you are and where you want to be.