Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
Legal Web Marketing: The 21st Century Marketing Tool with Punch
Lawyers have traditionally garnered new clients by word of mouth or through referrals. With Internet research in the mainstream, a whole new world of marketing possibilities awaits. From content marketing and search engine optimization (SEO) to using social media and...
TOPDOG Legal Marketing Announces Full-Circle Law Firm Marketing Model
TOPDOG Legal Marketing, an attorney-led team serving law firms nationwide, is excited to reveal its new brand and announce expanded options to better serve its clients. The company recently rebranded to recognize the breadth of law firm marketing options it offers....
Is Law Firm Blogging Necessary?
As with many issues in law, it depends. What is the ultimate goal of your law firm? Many people quickly answer "making money," but isn't there more to it than that? Although making money is a central goal of any law practice, owners and managers are often gratified...
Law Firm Newsletter Content: The Benefits of Newsletter Marketing
Find your tribe and love them hard. We see that phrase memed with visual elegance on the web and hashtagged across social media. But how does that apply to your law firm? How do you find your tribe? More importantly, how do you serve your tribe? One of the best ways...
Law Firm Marketing Goals—Does Your Online Strategy Match Your Goals?
Want to be highly effective at digital marketing? Stephen Covey advises that we should "begin with the end in mind." This is great advice for law firms struggling with how to present themselves online. If you have never considered what your law firm marketing goals...
Attorneys as Content Writers: J.D. Required?
Does Your Law Firm Really Need an Attorney Legal Content Writer? It's a mistake to think that any writer can write effective legal content. If you want leads that convert, it's critical to work with someone who can explain how you help potential clients with problems...
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