Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
Law Firm Website Link Schemes: Identifying and Handling Harmful Links
Links serve an important purpose in connecting online content to other relevant sources and information. They are also an important element in search engine optimization (SEO). The quality of links to and from your law firm website can boost your online presence and...
TOPDOG Legal Marketing Partners with the State Bar of Arizona
TOPDOG Legal Marketing is excited to announce that it is now an approved partner of the State Bar of Arizona (SBA). This distinguished partnership allows the legal marketing firm to connect with more law firms and attorneys while supporting the mission of the SBA and...
The Consequences of Link Schemes for Lawyers
Link schemes place unnatural hyperlinks in web content to try to manipulate search engine rankings. These links can damage website credibility and result in penalties from search engines like Google, so it’s critical that attorneys and law firms know about the...
Proprietary Legal Marketing Platforms: Who Owns Your Content?
The legal marketing industry is flush with companies offering services that are either built or rely heavily on proprietary technology and platforms offered exclusively to their law firm clients. This is all fine, in theory. But for law firms, choosing a web hosting...
Why Law Firms Should Avoid Black Hat Link Building
Magic can be fun. We all love an illusion that defies the laws of reality. However, when it comes to search engine optimization (SEO) for law firms, it is critical to know if you can trust what you see. Specifically, some law firm marketing agencies may lead you to...
TOPDOG’s Heather Kane Earns Professional Certified Marketer Credentials
Heather Banner Kane, an attorney and Legal Content Director at TOPDOG Legal Marketing, LLC, has earned two of the top digital marketing certifications in the US: Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM) in Digital...
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