Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
Proprietary Legal Marketing Platforms: Who Owns Your Content?
The legal marketing industry is flush with companies offering services that are either built or rely heavily on proprietary technology and platforms offered exclusively to their law firm clients. This is all fine, in theory. But for law firms, choosing a web hosting...
Why Law Firms Should Avoid Black Hat Link Building
Magic can be fun. We all love an illusion that defies the laws of reality. However, when it comes to search engine optimization (SEO) for law firms, it is critical to know if you can trust what you see. Specifically, some law firm marketing agencies may lead you to...
TOPDOG’s Heather Kane Earns Professional Certified Marketer Credentials
Heather Banner Kane, an attorney and Legal Content Director at TOPDOG Legal Marketing, LLC, has earned two of the top digital marketing certifications in the US: Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM) in Digital...
Nathan Chase of AZ Legal Marketing Team Completes Google Certifications
Nathan Chase, a member of the TOPDOG Legal Marketing team, has expanded his skills as a Google online advertising professional. Having completed the Google Ads Search Certification, Google Ads Measurement Certification, and Google Analytics Individual Qualification,...
Law Firm Website Content: Quality Is King
Law firms and attorneys who want to attract new clients must stay competitive online. One of the essential ways to develop an effective online presence is to generate high-quality law firm website content that appeals to search engines and provides value to people. As...
Lynn Kessler Promoted to Production Specialist at TOPDOG Legal Marketing, LLC
TOPDOG Legal Marketing, LLC is thrilled to announce the promotion of Lynn Kessler to Content Production Specialist. An invaluable part of TOPDOG Legal Marketing since 2018, Lynn has excelled in not only her prior role as Editorial Associate but also as an overall team...
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