Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
How the COVID Pandemic Impacts the Demand for Lawyers
Law firms are struggling—along with the rest of the world—to deal with the consequences from the novel coronavirus pandemic and to plan for what comes next. With many Americans experiencing work insecurity due to shelter-at-home orders, unemployment claims rising, and...
Should Law Firms Conduct Legal Marketing in a Pandemic
The novel coronavirus and the disease it causes, COVID-19, are wreaking havoc on public health and the world economy. Stay-at-home orders and other restrictions and concerns are placing a strain on businesses, and law firms aren’t exempt from the pain. When budgets...
Law Firm Marketing Strategies: Lawyer-to-Lawyer FAQ Part 4
No law firm marketing plan should look exactly like another. To find the right law firm marketing strategies for your firm, you need to consider many factors. Some of the most important decisions regard how you wish to promote your brand, website, and content. Here...
Law Firm Websites and SEO: Lawyer-to-Lawyer FAQ Part 3
Asking the Right Questions about Law Firm Websites and SEO This blog is the third in a series of four that aims to answer vital questions law firms ask about legal marketing. The first blog answered questions regarding legal marketing evaluation of law firm web...
Attorney Marketing Questions: Lawyer-to-Lawyer FAQ Part 2
Should I have a blog? Does anyone actually read legal newsletters? Do potential clients visit attorney biographies online? There are more than six billion indexed pages on the Internet. And despite efforts to digitize business processes and communications, a lot of...
Lawyer to Lawyer: FAQ about Law Firms and Marketing Part 1
Why aren't people visiting my website? Should I have a blog? How much should a law firm spend on marketing? Do people really read law firm newsletters? How much do law firm ads cost on Google? Do they work? If you are responsible for marketing your firm or practice,...
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