Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
ABA Formal Opinion 480: Ethics in Legal Blogging
The American Bar Association (ABA), in 2018, decided it was time for the group’s Standing Committee on Ethics and Professional Responsibility to issue guidance on ethics in legal blogging and other public commentary by attorneys and law firms. ABA Formal Opinion 480:...
Publicizing Attorney Recognitions Without Crossing the Line
In many states, attorney peer reviews and recognitions can be used much like testimonials—to show that fellow attorneys recognize your professional merit in a particular practice area or geographic region. But you may not realize that publicizing attorney recognitions...
Should You Pursue Listings in Lawyer Directories?
In the landscape of digital marketing, listings in lawyer directories are an effective way of getting their name out to clients. Seventy percent of clients find or research lawyers online before deciding who to hire. With statistics like these, most attorneys cannot...
LinkedIn™ for Lawyers: How to Increase Your Law Firm LinkedIn Visibility
Companies are increasingly turning to digital media when spending their marketing dollars, and law firms are no exception. LinkedIn™ is often considered the best platform for professional networking and marketing legal services to businesses and professional clients....
Improve Your Law Firm’s Website with SEO in Five Easy Steps
Search engine optimization, also known as SEO, is the process of writing content in a way that attracts search engines to improve search engine rankings. SEO can feel overwhelming to law firms just learning about it. But you can learn SEO in five easy steps to help...
SEO Terms: Why What You Know Matters
In the realm of law, terms like affidavit, subpoena, and prima facie are used every day. In the world of technology, familiar terms include cache, FTP, and java. But working with a digital marketing service like TOPDOG , you'll learn a completely different vocabulary,...
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