Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
Law Firm Directories: The Supertool You Might Be Overlooking
Your law firm marketing plan may seem complete with your website, a blog or two, your LinkedIn profile, and business cards to hand out, but holy hoopla, Batman, why limit yourself to the outdated tools of mere mortals? Law firm directories are the supertools many...
Law Firm SEO: Setting the Scene for a Successful Legal Marketing Plan
Good law firm marketing plans, like good movies, use a variety of devices to connect with the intended audience. Lawyers often think they’ve covered all of the bases with a website, a couple of social media accounts, some print advertising in legal directories and...
How to Create a Solid Law Firm Marketing Plan
Law school is grueling, cramming hundreds of years of case law and legal theory into three years of classes and study. Although new JDs can graduate with a world of legal knowledge, law school does not prepare them to run a law practice or provide what it needs to...
TOPDOG Legal Marketing Welcomes Samantha Roberts
FOR IMMEDIATE RELEASE: 7/14/2020 TOPDOG Legal Marketing Welcomes Samantha Roberts TOPDOG Legal Marketing, LLC welcomes to the TOPDOG family, Samantha Roberts. Samantha brings extensive experience, knowledge, training, and skills that will prove vital to TOPDOG...
How the COVID Pandemic Impacts the Demand for Lawyers
Law firms are struggling—along with the rest of the world—to deal with the consequences from the novel coronavirus pandemic and to plan for what comes next. With many Americans experiencing work insecurity due to shelter-at-home orders, unemployment claims rising, and...
Should Law Firms Conduct Legal Marketing in a Pandemic
The novel coronavirus and the disease it causes, COVID-19, are wreaking havoc on public health and the world economy. Stay-at-home orders and other restrictions and concerns are placing a strain on businesses, and law firms aren’t exempt from the pain. When budgets...
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