Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
Law Firm Schema and Why It Matters
Using law firm schema, also known as structured data markup, can greatly improve your law firm’s visibility for potential clients. Schema markup incorporates structured data into web pages “behind the scenes,” facilitating search engines in reading, classifying, and...
Why and How to Use a Law Firm Press Release (Plus the Other Four Ws)
The idea of sending a press release might feel a bit outdated. For some, it calls to mind the click and purr of a fax machine grinding out blurry text that’s bound for File 13. But the digital age, with changes in journalism and online content production, has given...
Free Marketing! Google My Business for Law Firms
Do potential clients see one of these when they Google your law firm’s name? That ultra-professional panel, which sometimes appears on the right side of search results, is a sample law firm Google My Business (“GMB”) profile. It’s important in the realm of legal...
Digital Marketing for Lawyers, by Lawyers
TOPDOG Legal Marketing, LLC is pleased to announce the acceptance of our blog into the LexBlog and Arizona Attorney Daily legal blog networks. The organizations screen and syndicate blogs about law, primarily publishing law firm blogs written by attorneys. This...
Law Firm Directories: The Supertool You Might Be Overlooking
Your law firm marketing plan may seem complete with your website, a blog or two, your LinkedIn profile, and business cards to hand out, but holy hoopla, Batman, why limit yourself to the outdated tools of mere mortals? Law firm directories are the supertools many...
Law Firm SEO: Setting the Scene for a Successful Legal Marketing Plan
Good law firm marketing plans, like good movies, use a variety of devices to connect with the intended audience. Lawyers often think they’ve covered all of the bases with a website, a couple of social media accounts, some print advertising in legal directories and...
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