Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
Law Firm Marketing and Arizona’s Anti-Spam Law
How familiar are you with legal requirements for Arizona law firm digital newsletters? Many law firms use electronic newsletters as a marketing tool to boost repeat, referral, and new business. Federal law provides a floor for commercial electronic communications....
Why You Need an ADA Accessible Law Firm Website
The Internet has revolutionized many aspects of our lives: shopping, eating out or ordering in, and generally finding goods or services. However, not all websites provide equal access to all people. For attorneys seeking to attract potential clients online, having an...
TOPDOG Legal Marketing Sponsorships and Virtual Paralegal Internships
At TOPDOG Legal Marketing, we know how integral legal assistants and paralegals are to law firm work. These trained professionals help firms maintain solid client relationships and high work quality while minimizing costs. We're strong believers in the difference...
What’s the Big Deal about Organic SEO Services?
Why should your law firm consider organic SEO services? The number of people who search for information on the internet grows higher every year. Whether the individual is directly searching for an attorney who offers the products or services you provide or simply...
The Role of Well-Crafted Blogs in Arizona Attorney Marketing
Arizona is home to more than 15,000 practicing attorneys, according to the American Bar Association (ABA). Most of those attorneys, or the law firms that employ them, have a web presence of some kind, as recommended by the ABA’s TECHREPORT. However, many are not...
ABA Formal Opinion 480: Ethics in Legal Blogging
The American Bar Association (ABA), in 2018, decided it was time for the group’s Standing Committee on Ethics and Professional Responsibility to issue guidance on ethics in legal blogging and other public commentary by attorneys and law firms. ABA Formal Opinion 480:...
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