Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
Law Firm Press Releases: Writing, Publishing, and Distribution
Law firm press releases can be an important part of your overall marketing strategy. However, a poorly written release that doesn’t get published is a waste of time and resources for all involved. Effectively Writing and Publishing Law Firm Press Releases This is the...
Paralegal Nathan Chase Joins TOPDOG Legal Marketing, LLC Team
TOPDOG Legal Marketing, LLC is excited to announce that its team has expanded with the addition of Arizona paralegal Nathan B. Chase. Nathan began his tenure with the company as an intern and has now joined the law firm marketing company’s staff as a full-time,...
TOPDOG Legal Marketing Offers Free WV CLE Courses to WV Bar Groups
For a limited time, local and specialty bar organizations can now schedule free West Virginia continuing legal education (WV CLE) courses, presented by TOPDOG Legal Marketing, LLC, when five or more members register to attend. These free WV CLE courses are led by...
Law Firm Schema and Why It Matters
Using law firm schema, also known as structured data markup, can greatly improve your law firm’s visibility for potential clients. Schema markup incorporates structured data into web pages “behind the scenes,” facilitating search engines in reading, classifying, and...
Why and How to Use a Law Firm Press Release (Plus the Other Four Ws)
The idea of sending a press release might feel a bit outdated. For some, it calls to mind the click and purr of a fax machine grinding out blurry text that’s bound for File 13. But the digital age, with changes in journalism and online content production, has given...
Free Marketing! Google My Business for Law Firms
Do potential clients see one of these when they Google your law firm’s name? That ultra-professional panel, which sometimes appears on the right side of search results, is a sample law firm Google My Business (“GMB”) profile. It’s important in the realm of legal...
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