Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
Improve Your Law Firm’s Website with SEO in Five Easy Steps
Search engine optimization, also known as SEO, is the process of writing content in a way that attracts search engines to improve search engine rankings. SEO can feel overwhelming to law firms just learning about it. But you can learn SEO in five easy steps to help...
SEO Terms: Why What You Know Matters
In the realm of law, terms like affidavit, subpoena, and prima facie are used every day. In the world of technology, familiar terms include cache, FTP, and java. But working with a digital marketing service like TOPDOG , you'll learn a completely different vocabulary,...
Google’s Mobile-First Indexing for Law Firms Is Here: Is Your Website Ready?
Technology is continuously advancing. People are now using their phones and other mobile devices to "Google" what they want and what they want to know. As demand transitions and more people use mobile devices to search, mobile-first indexing for law firms and all...
Why SSL Matters: Is Your Law Firm’s Website Secure?
Secure sockets layer (SSL) certification is a product that protects websites and users of those sites from security breaches that can occur between the user’s device and web browser and the website. For those involved in the creation and maintenance of a law firm’s...
Do You Need a More Effective Law Firm Website?
Co-authored by paralegal intern Maureen T. Oldenburg. It’s the 21st century. Everyone has a website—from state government to the local café. Your law firm has a website too, but it’s not generating leads. Should you give up and delete it? Of course not! Here are some...
Law Firm Web Content Done Right
How long do you read before you give up on a book or an article? A few pages? One paragraph? Just as people abandon printed material, they leave web content—and fast. In fact, the Nielsen Norman Group reports that the "average page visit lasts a little less than a...
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