Legal Marketing Blog
TOPDOG’s legal marketing blog contains law firm marketing tips to help you “get found” online.
Recent Posts
AEO for Law Firms: How to Get Your Law Firm into AI Overviews & Chatbots Like ChatGPT and Gemini
AEO for Law Firms: How to Get Your Law Firm into AI Overviews & Chatbots Like ChatGPT and Gemini Print / Save as PDF Client Advisory How Do I Get My Law Firm to Appear in Google AI Overviews & Chatbots Like ChatGPT, Claude, and Gemini? The answer to this...
Law Firm Owners: Google’s New Ad Data Rules Create Potential Legal & Ethical Risk
Law Firm Owners: Google's New Ad Data Rules Create Potential Legal & Ethical Risk Print / Save as PDF Client Advisory Law Firm Owners: Google’s New Ad Data Rules Create Potential Legal & Ethical Risk Action required for any law firm running Google Ads or using...
Law Firm Link Building: Should You Exchange Links?
A client recently reached out to our legal marketing team with a question. He received an email from the owner of a law firm in a different state, proposing a blog and link exchange. The owner, also an attorney, said the exchange would be mutually beneficial and is a...
How Law Firm Announcements Can Drive Organic Website Traffic
Creating and maintaining a presence online is essential in modern legal marketing. Research has confirmed that most people turn to the Internet for answers to legal questions and information about legal services; they also research attorneys and law firms online after...
In-House or Outsourced Marketing for Law Firms?
It’s a common question for law firm owners, administrators, and attorneys: should you hire (or assign) in-house staff to manage your marketing needs and goals or work with a law firm marketing agency? Determining which is a better fit—in-house or outsourced marketing...
LinkedIn® for Lawyers
LinkedIn® Corporation provides one of the most versatile networking and marketing tools available. This business networking platform helps legal professionals showcase their experience and qualifications for potential clients and referral sources alike. Indeed, 94...
Join Our Newsletter for Insider Info