Full-Circle Legal Marketing
We’ve seen it time and again—legal blogs that garner no traffic, law firm websites not optimized to perform well in search, plagiarized content by inexpensive writers.
And we’ve cleaned it all up.

Who We Are and Where We Started
TOPDOG Legal Marketing, LLC came to be because we recognized the opportunity to meet a specific set of needs. While there are many marketing agencies and some that serve attorneys and law firms exclusively, we believed our skills and experience in law, publishing, and marketing would allow us to provide a higher level of service and generate real, meaningful results for our clients.
Krista Duncan Black, an attorney licensed for more than 25 years, founded TOPDOG Legal Marketing, LLC in 2015. The legal marketing agency began as TwoDogBlog, LLC, providing mostly content and search engine marketing for lawyers and law firms. The company grew and our services expanded, and we rebranded as TOPDOG in 2019.
Based in Phoenix, Arizona, we provide legal marketing services nationwide to attorneys, law firms, and legal services providers who want a personalized approach that creates demonstrable, meaningful results.
Our Pack
Meet the TOPDOG Legal Marketing team members who will work with you to design and execute your legal marketing solutions.
Community Involvement
Learn why we are committed to serving the legal community and the local communities where our employees and clients live and work.
Meet the Dogs
The names TwoDogBlog and TOPDOG were inspired by some furry friends. Get your pup pic fix and learn a bit about how our name and services have evolved here.
Our Legal Marketing Framework
Our full-circle approach to legal marketing begins with a baseline assessment of your current position. These metrics and your goals drive the solutions we recommend, whether you want a comprehensive marketing plan or individual legal marketing services. As your marketing plan progresses, we provide performance reports and make recommendations for changes and future efforts.

Where is your law firm now, and where do you want it to be?
No smoke and mirrors here. We use established tools to show clients where they are, help them develop focused legal marketing goals, and then pull together a strategy to extend their digital reach.
What message does your law firm’s online content send to potential clients?
Your law firm’s content is the bone that draws visitors in, so it is vital to produce relevant, legally accurate content. We put our experience, skill, and heart into every item we create.
Do search engines and potential clients find your law firm online?
Search engine optimization (SEO) is the process of ensuring that your law firm and its online assets are in the right places and the right formats for search engines and people to find. If you’re not optimized, you’re wasting your money.
How can you best reach your law firm’s ideal clients?
Deliver your content and message using marketing channels that reach your ideal clients, whether that’s through traditional press releases, e-newsletters, or online.
Our Legal Marketing Services
Logos, Graphics, Infographics, and Website Design
Consulting, Planning, and Strategy
Evals & Audits, Competitor Analysis
Blogs, CLEs, Optimizations, Newsletters, Press Releases
Marketing Courses and Training
Marketing & Ethics Courses
Search Engine Optimization (SEO)
Profiles, Directories, Web Maintenance
Social Media
Connections, Ads, Profiles, Page Creation & Optimization
Learn More and Contact TOPDOG Legal Marketing
When you work with TOPDOG Legal Marketing, you get a marketing team committed to your success. We understand the legal industry and stay up-to-date on ethics rules related to attorney marketing and advertising to ensure our clients are in compliance.
Unfortunately, some legal marketing firms promise big and don’t deliver. We know this because we have helped clients move from marketing strategies that fail to create long-term results to leading the pack in their practice and geographic areas.
Learn more about our team, culture, and values at the links below and contact us by calling (844) HEY-T-DOG (439-8364) or completing this online contact form to find out how we can help you take the lead.
tdog@tdoglegal.com
(844) 4398364

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