Legal Content Optimization Services
Even the best billboard isn’t seen if it’s on a dead-end country road.
And an ad in a publication read by millions doesn’t garner any attention (or leads) with poor design and weak copywriting.
Effective content marketing requires visibility and quality.
Solid legal content and search engine optimization (SEO) work together to improve your law firm website’s performance. And many of the legal content optimization strategies we apply to legal websites are also beneficial for social media accounts, business profiles, and legal directory listings.
Optimized Content for Lawyers and Law Firms
When attorney Krista Duncan Black launched TOPDOG Legal Marketing in 2015, the company’s name was TwoDogBlog and our focus was creating optimized content for lawyers, law firms, and legal service providers.
The business has grown to offer many additional legal marketing services today, but creating accurate legal content that gets the attention of search engines and people is still a core part of our work.
TOPDOG helps lawyers and law firms “get found” online with optimization strategies like these:
- Performing keyword research with state-of-the-art SEO tools;
- Optimizing on-page website content to attract qualified leads;
- Implementing structured data markup;
- Reviewing and addressing technical SEO issues;
- Creating and maintaining a consistent, optimized presence across web properties, business listings, legal directories, and social media; and
- Building, monitoring, and pruning links to and from your law firm’s website.
Fetch TOPDOG to Optimize Your Online Presence
If you’re interested in getting new, optimized content for your website or other web properties—or you’d like to see how legal content optimization can boost your existing online content, TOPDOG Legal Marketing is ready to take the lead. Call us at (844) HEY-T-DOG (439-8364) or complete this online contact form to get in touch.
How Does Legal Content Optimization Work?
Optimization helps search engines, like Google, identify and index online content. By sending the right signals to search engines, you can increase your chances of being included in search results when someone is looking online for you, your law firm, legal information, or the legal services you offer.
However, implementing SEO strategies without prioritizing the human audience is a fool’s errand. If your content doesn’t speak to the needs of the people who find it, you miss the chance to make them clients—or, at least, to leave a good impression and demonstrate expertise.
A skilled legal SEO writer understands how to create optimized content for lawyers and law firms that speaks the language of search engines and provides real value to people who find it online.