Legal Content Optimization Services

Solid content and optimization work together to improve your website’s performance.
Image of increasing website analytics on a tablet screen, showing how TOPDOG Legal Marketing uses legal content optimization services like law firm SEO, Google My Business, and legal directories to help law firms "get found" online.

Search Engine Optimization

“Get found” online with law firm search engine optimization (SEO) services like keyword research, on-page and technical SEO, structured data, and our signature service, BlogifyMe!℠

on your website

Don’t shoot arrows in the dark. Know your targets with keyword research, performed with state-of-the-art search engine optimization (SEO) tools. And let us breathe new life into your existing content using on-page optimization, structured data markup, and our exclusive BlogifyMe! process.

on the web

Did you know that many of the factors used to rank your website don’t appear anywhere on your site? Let us build an off-page strategy that helps your law firm “get found” online. See also our link profile services below.

technical SEO

Technical aspects of your law firm’s website play a part in user experience and rankability. Fix problem areas like slow loading speed and lack of site security with our technical SEO services. 

Google, Bing, Social Media, & Directories

Improve your visibility and rankings by creating and maintaining a consistent presence in locations such as Google My Business, Bing Places for Business, lawyer and local directories, and social media.

google & bing business listings

Are you taking advantage of search engine business directories like Google My Business and Bing for Places? They’re free, and people can review your law firm even on an unclaimed listing. Be proactive when you claim and build out your listing, then start requesting reviews.

lawyer & local directories

We know . . . many law firms are not exactly fans of Avvo or other legal and local directories. But a consistent online presence means law firms and attorneys need to be in certain legal and local directories. We know where you should be and where you’re just wasting your time.

social media profiles

Whether your law firm is predominantly plaintiff or defense, social media can help you build brand recognition and drive traffic to your website. But you need to claim and optimize the profiles that are the best fit for your practice. We can help.


Earn healthy inbound links with great content and optimization, and build strong outgoing links with all of our content creation services. Reap the benefits of improved search engine rankings from both strategies.


Locate and take action to avoid letting spammy links bring your law firm website down. We’ll find negative links and, if needed, build a plan to deal with them the right way.

monitor & repair link problems

Monitoring your law firm’s link profile and taking quick action can help you build a better online presence. We’ll detect broken links and negative links right away and work with you to repair them.

Do Search Engines and Potential Clients Find Your Law Firm Online?

Even the best billboard isn’t seen if it’s on a dead-end country road.