Lawyer and Law Firm SEO Services
The Internet is a massive digital community, and search engines are our tour guides when we seek answers, information, and services online.
To get yourself or your law firm on the tour guide’s agenda, you need to convey what you do, where you do it, and why you should be considered a trusted source of useful information.
Search engine optimization (SEO) can help lawyers and law firms “get found” online, but attention must be given to various factors, including the content on your website, behind-the-scenes technical details, and your presence across the web.
TOPDOG’s lawyer and law firm SEO services can help you communicate to search engines (and people) that you have the knowledge, experience, and resources your potential clients seek.
A Tour of Our Law Firm SEO Services
Before you begin investing in SEO, whether you’re making optimizations yourself or taking advantage of our lawyer SEO services, it is important to evaluate your current status and performance, identify needs and goals, and establish a baseline against which to measure success. TOPDOG offers website audits and web presence evaluations, so you’ll know where you started and where you want to go.
Setting up, maintaining, and assessing data in Google Analytics and Google Search Console are additional baseline marketing tasks that TOPDOG performs for clients. These free tools provide a wealth of information about website traffic and performance, allowing us to make recommendations for future SEO efforts.
SEO services like keyword research, on-page and technical SEO, and structured data are routes to help you get to your destination. These are applied to your website to communicate to search engines the nature of your online content, your authority and trustworthiness, where you are located, and more.
Once your website’s infrastructure, design, and content are in place and (ideally) optimized, TOPDOG’s website maintenance and analytics services help keep it running securely and smoothly. We install necessary updates, watch for technical problems and bot traffic, and address any issues that arise.
Our website maintenance plans also include monitoring your website’s link profile and taking action to resolve link issues when they arise. If your link profile is unbalanced or your website would benefit from additional link building, TOPDOG can develop a plan to obtain high-quality inbound links over time.
Search engine rankings and online visibility can also be improved by setting up and maintaining a coherent presence in places like Google Business Profile, Bing Places for Business, local and legal directories, and social media. Managing reviews and ratings in these places is another important component of effective SEO. TOPDOG can manage your review request campaigns, monitor and respond to reviews, and assess negative reviews and ratings for possible removal.
Organic and technical SEO for law firms and attorneys can produce results that continue to improve your web presence over time. While pay-per-click (PPC) advertising on Google, social media, and elsewhere does not offer the same long-term benefits as organic and technical SEO, these ads can play a role in your overall marketing plan. We may recommend PPC ads when you want to target specific keywords or practice areas that are difficult to rank for organically or to boost exposure on social media.
Google Analytics and Google Search Console
Set up, Manage, Analyze, Report
Google Business Profile and Bing Places Listings
Claim, Optimize profiles
Legal Directories and Local Business Listings
Build online presence
Link Audits and Strategy
Identify harmful external links
Link Building
Pursue authoritative and relevant links
Pay-Per-Click (PPC) Ads
Manage ad campaigns
Reviews and Ratings
Request, respond to, and manage reviews
Web Audits and Evaluations
Identify and resolve issues
Maintain website, Improve speed
Contact Us to Learn How SEO Can Boost Your Law Firm Marketing
Want to learn more about TOPDOG Legal Marketing’s lawyer and law firm SEO services? We would love to chat about how we can help guide potential clients to your website and other online assets. Get in touch by calling (844) HEY-T-DOG (439-8364) or completing our simple online contact form.
tdog@tdoglegal.com
(844) 4398364
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