Law Firm Websites and SEO: Lawyer-to-Lawyer FAQ Part 3

by | Law Firm Search Engine Optimization

An image of a desk, a computer with the letters “SEO,” and notes with related concepts, representing the need for search engine optimization and best practices on law firm websites.

Asking the Right Questions about Law Firm Websites and SEO

This blog is the third in a series of four that aims to answer vital questions law firms ask about legal marketing. The first blog answered questions regarding legal marketing evaluation of law firm web presence and marketing. The second addressed legal content creation and the importance of truly helpful content in an attorney marketing plan. 

Evaluation and creation are the first two stages in TOPDOG’s legal marketing framework. Step three—legal content optimization—is next in the process. In this blog, we answer questions about how to ensure that your web presence and content reach and resonate with your intended audience— potential clients.

Optimize Your Law Firm’s Content for Better Online Visibility

As an attorney or legal professional, you know how to talk about the law—to judges, colleagues, clients, even friends and family. But do you know how to talk to a search engine? It’s a critical part of helping Google and potential clients find your law firm online.

Here are answers to two common questions we receive about legal content optimization.

1. Why aren’t people visiting our law firm’s website?

Here’s a scenario we hear fairly often from new and potential clients: their law firm spent a good deal of time and/or money on a website but site visitors and clicks remain unchanged. It is likely that a combination of technical and practical concerns are at play—from site security and mobile-readiness to content and readability.

Factors like these impact the search engine optimization (SEO) value of a law firm website, as well as the site’s usefulness to clients. One of the first steps we take when developing an attorney marketing plan with new TOPDOG clients is to review the firm’s current website with attention to the details above and more. This gives us a starting point, often reveals a few quick fixes, and provides a roadmap for moving forward to get that firm’s site noticed.

2. What is SEO and why is it important for our law firm’s website?

Search engine optimization refers to a set of techniques that are used to make your website more attractive to search engines. Many also benefit searchers who are brought to your law firm’s site via search. Law firm SEO can be used to increase your website’s authority and bolster rankings on relevant search engine results pages (SERPs).

Because search engines constantly refine the algorithms that determine the results of search queries, law firm SEO should be evaluated and refined consistently based on results and current trends. Good SEO can make the difference between valuable web content that drives traffic to your website and costly content that doesn’t offer a return on investment.

Dig in: Learn how to improve and optimize your website and kick-start your attorney marketing plan with law firm SEO tips from TOPDOG Legal Marketing:

Ready to “get found” online? Contact TOPDOG Legal Marketing. We’re more than a law firm SEO company: We build and fix law firm websites to perform the way they should: (844) HEY-TDOG (439-8364).

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