Custom Lawyer and Law Firm Marketing Services
Interested in specific law firm marketing services to supplement current efforts with in-house staff?
Looking to learn more or train staff in legal marketing and take a DIY approach?
Whatever your goals, our custom legal marketing services are tailored to meet your needs.
All the Law Firm Marketing Services You Need
None You Don't
Many of our clients have come to TOPDOG after negative experiences with other marketing agencies: getting stuck in service plans with big-box providers, struggling to determine the return value of their marketing investments, learning they don’t own the website or content they paid for—we’ve seen it all (and helped fix it).
At TOPDOG, we want to provide the law firm and lawyer marketing services you need and want. We will evaluate your current position and make recommendations, then work with you to develop a marketing plan that fits.
Branding and Design
Logos, Graphics, Infographics, and Website Design
Consulting, Planning, and Strategy
Marketing Consultations, Evaluations & Audits, Competitor Analysis
Content Marketing
Blogs, CLEs, Optimizations, Promotions, Newsletters, Press Releases
Courses and Training
Marketing & Ethics Courses, Personal Growth & Professional Development
Social Media
Connections, Ads, Profiles, Page Creation & Optimization
Search Engine Optimization (SEO)
Google Analytics & Profiles, Directories, Link Building, Ads, Web Maintenance
Branding and Design
Whether a potential client finds you through referral, organic search, or otherwise, your law firm branding and design are critical to making your ideal first impression. Your logo, website, graphics: these elements impact whether a person clicks through to learn more and potentially become a client or clicks away to check out your competition.
Logos, Graphics, & Infographics
Website Design
Logos, Graphics, and Infographics
Graphics are powerful. We’ll work with you to create consistent brand imagery that conveys more than meets the eye.
Website Design
Your law firm website should be attractive, responsive, and user-friendly. It represents you in the digital realm. We’ll work to ensure it highlights your strengths, values, services, and culture.
Consulting, Planning, and Strategy
Let’s say you’re investing in a new suit. Sure, you can buy one off the rack. For a perfect fit, though, you work with a tailor who takes measurements and asks what you want. At TOPDOG, we won’t sell you a pre-packaged legal marketing plan that is made for the masses.
Marketing Consultations
Marketing Evaluations and Audits
Practice Group and Competitor Analysis
Marketing Consultations
Our legal marketing consultations include an extensive review of your current marketing assets and goals. Our CEO—a licensed attorney and experienced marketer—will meet with you one-on-one to develop a plan that meets your needs and budget.
Marketing Evaluations and Audits
Marketing can fall by the wayside as you concentrate your efforts on helping clients and managing daily business needs. Our legal marketing evaluations and audits identify issues that could be harming your progress, so we can help you prioritize and focus your efforts and investments.
Practice Group and Competitor Analysis
Evaluating what your competitors are doing provides a full view of your marketing position and highlights available opportunities. Our competitor analysis services offer insights into what you and your competitors are doing well, as well as areas where you can improve and get ahead of the pack.
Content Marketing
Content—whether it’s a blog on your website, an article in a trade journal, a newsletter, or a press release—can put you in front of your target audience and demonstrate your experience and leadership. At TOPDOG, we create legally accurate, ethically sound, professional content that is tailored to your desired audience and optimized for search engines when applicable.
Blog Content & Legal Articles
CLE & Presentation Materials
Content Optimization
Content Promotion
Newsletters
Press Releases
Story & Speaking Pitches
Website Content Services
Blog Content and Legal Articles
Publishing optimized content on your website, LinkedIn page, or through other reputable, relevant sources can attract and inform qualified leads, build thought leadership, and more. Our content team produces quality blogs and articles that get the attention of search engines and people.
CLE and Presentation Materials
Do you have an upcoming CLE, seminar, or presentation? The skilled legal content writers at TOPDOG can draft accurate, engaging content and create professional presentation materials to help you knock it out of the (dog) park.
Content Optimization
If the existing content on your website is not ranking well in search results and/or bringing in quality website traffic, we can work our SEO magic—revising and optimizing your current content to perform better in search.
Content Promotion
A single piece of content can reach more members of your target audience when it is promoted online through various sources. We can adapt and distribute your content as a newsletter and/or press release, post and boost it on social media, run pay-per-click ads, and more.
Newsletters
Law firm and attorney newsletters can educate and inform clients, potential clients, colleagues, and associates while keeping you or your firm top of mind. We provide newsletter content, design, and distribution services to help you share your insights and expertise.
Press Releases
Sharing news about events, awards or recognitions, new attorneys or partners, and more via press release can boost your visibility and reputation. We can draft the release and distribute it to the media and organizations where it will reach your target audience.
Story and Speaking Pitches
Lawyers can get in front of the right crowd and demonstrate thought leadership by authoring content in relevant publications and speaking at industry and organization events. TOPDOG can help draft the winning pitch to put you front and center.
Website Content Services
The pages on a law firm’s website—the home page, about us, practice area pages, attorney bios, etc.—present opportunities to attract leads who are seeking specific legal services. TOPDOG creates content that gets the attention of search engines and people.
Courses and Training
Whether you want comprehensive training to allow you to manage attorney or law firm marketing independently or you simply want to gain skills in specific areas of legal marketing through short, informative webinars, TOPDOG has legal marketing courses and training to help you meet your goals. We even develop custom courses and training programs for law firms that want a more personalized option for attorney development.
Marketing & Ethics
Personal Growth & Professional Development
Marketing and Ethics
There are some baseline legal marketing tasks, like setting up and maintaining your Google Business Profile or improving your presence on LinkedIn, that are relatively easy to manage once you understand how. Our on-demand legal marketing courses will teach you how to boost your online presence with some simple steps.
Personal Growth & Professional Development for Attorneys
This six-month course incorporates the Myers-Briggs Type Indicator® (MBTI®) assessment with training in legal marketing and business development to help lawyers create a personalized marketing plan based on their preferences and goals.
Social Media
Whether a potential client finds you through referral, organic search, or otherwise, your law firm branding and design are critical to making your ideal first impression.
Social Media
Social Media
We provide a variety of social media services for attorneys and law firms, from profile and page creation and connection building to content curation and advertising.
Search Engine Optimization (SEO)
Learn how TOPDOG SEO services can improve your online presence and optimize your website and other online assets to move you up in search engine results.
Directories & Business Listings
Google Analytics
Google Business Profile
Link Audits & Strategy
Link Building
Pay-Per-Click (PPC) Ads
Reviews & Ratings
Web Audits & Evaluations
Website Maintenance
Legal Directories and Local Business Listings
Listings in local business directories and legal directories can help those searching for legal services online find you. TOPDOG can take the lead in building these listings or recommend directories for you to consider and identify an approach to get listed in them over time.
Google Analytics and Google Search Console
Measurement is critical to evaluating the effectiveness of digital marketing efforts, and Google offers free tools that provide a wealth of data. We can set up and manage your Google Analytics and Google Search Console accounts, analyze data, create performance reports, and recommend changes to your lawyer marketing services or strategy as needed.
Google Business Profile and Bing Places Listings
Search engine business and practitioner profiles, like Google Business Profile and Bing Places, are front and center when someone searches for you or your law firm by name and sometimes when they search for legal services you offer. We can help you claim and optimize your profiles to make the best first impression and perform better in search results.
Learn about Google’s “Tips for working with third parties to manage your Business Profile.”
Link Audits and Strategy
External links to and from your website and internal links between your website’s pages are an important part of SEO. We will review your website’s link profile to identify potentially harmful links and develop a plan to keep your link profile healthy.
Link Building
Links to your law firm’s website from authoritative, respected, and relevant online sources send signals to search engines about the quality and nature of content on your website. We help clients identify potential link opportunities and pursue these over time to improve SEO.
Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising doesn’t offer the same long-term benefits as organic SEO strategies, but it can still play a role in your overall marketing plan. TOPDOG can help identify keywords for which you may have difficulty ranking organically to target with ads and manage your ad campaigns on Google, Bing, and social media.
Reviews and Ratings
Internet users can leave reviews and rate attorneys and law firms on various platforms across the web, including Google Business Profile, LinkedIn, Facebook, and others. Staying ahead of the game by asking satisfied clients to leave reviews provides a buffer in case a negative review is posted. TOPDOG helps clients request, respond to, and manage reviews across the web.
Website Audits and Web Presence Evaluations
Behind-the-scenes technical issues can prevent your website from performing well in online search. Inconsistent directory listings can confuse search engines and harm SEO. These are just two examples of the many factors that impact digital marketing performance. TOPDOG uses specialized SEO tools and manual reviews to identify issues like these and help resolve them.
Website Maintenance Plans
A website is not a set-it-and-forget-it project. Failure to maintain and update your law firm website is likely to result in security risks and poor user experience. TOPDOG’s law firm website maintenance services ensure that your website is running smoothly, loading quickly, and performing the way you expected when you first invested in it.
Reach Out to Discuss Our Lawyer and Law Firm Marketing Services
Before we recommend specific law firm marketing services, the staff at TOPDOG Legal Marketing will listen, get to know you, and evaluate your current marketing position. Our legal marketing services can be scaled to meet the needs of individual attorneys and law firms of all sizes, and we won’t try to sell you services you don’t want or need. Contact us by calling (844) HEY-T-DOG (439-8364) or completing this online contact form to learn more about our services and how we help lawyers and law firms break away from the pack!
tdog@tdoglegal.com
(844) 439-8364
Reach Out to Discuss Our Lawyer and Law Firm Marketing Services
Before we recommend specific law firm marketing services, the staff at TOPDOG Legal Marketing will listen, get to know you, and evaluate your current marketing position. Our legal marketing services can be scaled to meet the needs of individual attorneys and law firms of all sizes, and we won’t try to sell you services you don’t want or need. Contact us by calling (844) HEY-T-DOG (439-8364) or completing this online contact form to learn more about our services and how we help lawyers and law firms break away from the pack!
tdog@tdoglegal.com
(844) 4398364
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