Law firms and attorneys who want to attract new clients must stay competitive online. One of the essential ways to develop an effective online presence is to generate high-quality law firm website content that appeals to search engines and provides value to people. As...
Co-authored by paralegal intern Maureen T. Oldenburg. It’s the 21st century. Everyone has a website—from state government to the local café. Your law firm has a website too, but it’s not generating leads. Should you give up and delete it? Of course not! Here are some...
How long do you read before you give up on a book or an article? A few pages? One paragraph? Just as people abandon printed material, they leave web content—and fast. In fact, the Nielsen Norman Group reports that the “average page visit lasts a little less than...
Many writers may assume there’s no difference between writing for the web vs. print, but they would be wrong. As people and businesses turn to digital media, writers who continue to work as they had when writing for print media struggle to find the same level of...
Does Your Law Firm Really Need an Attorney Legal Content Writer? It’s a mistake to think that any writer can write effective legal content. If you want leads that convert, it’s critical to work with someone who can explain how you help potential clients with problems...
