by Lynn Lewis | Law Firm Web Content
Creating and maintaining a presence online is essential in modern legal marketing. Research has confirmed that most people turn to the Internet for answers to legal questions and information about legal services; they also research attorneys and law firms online after... 
by Lynn Lewis | Law Firm Web Content
The legal marketing industry is flush with companies offering services that are either built or rely heavily on proprietary technology and platforms offered exclusively to their law firm clients. This is all fine, in theory. But for law firms, choosing a web hosting... 
by Lynn Lewis | Law Firm Web Content
Law firms and attorneys who want to attract new clients must stay competitive online. One of the essential ways to develop an effective online presence is to generate high-quality law firm website content that appeals to search engines and provides value to people. As... 
by Krista Duncan Black | Law Firm Web Content
Co-authored by paralegal intern Maureen T. Oldenburg. It’s the 21st century. Everyone has a website—from state government to the local café. Your law firm has a website too, but it’s not generating leads. Should you give up and delete it? Of course not! Here are some... 
by Krista Duncan Black | Law Firm Web Content
How long do you read before you give up on a book or an article? A few pages? One paragraph? Just as people abandon printed material, they leave web content—and fast. In fact, the Nielsen Norman Group reports that the “average page visit lasts a little less than... 
by Heather Kane | Law Firm Web Content
Many writers may assume there’s no difference between writing for the web vs. print, but they would be wrong. As people and businesses turn to digital media, writers who continue to work as they had when writing for print media struggle to find the same level of...