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Ethical Issues in Legal Digital Marketing

Ethical Issues in Legal Digital Marketing

by Heather Kane | Law Firm Marketing Ethics

Law firms that lack a digital marketing strategy and do not publish informational content online are missing a valuable opportunity to attract and engage potential clients, according to the American Bar Association’s (ABA’s) TECHREPORT 2018. Those who employ effective...
ABA Formal Opinion 480: Ethics in Legal Blogging

ABA Formal Opinion 480: Ethics in Legal Blogging

by Krista Duncan Black | Law Firm Marketing Ethics

The American Bar Association (ABA), in 2018, decided it was time for the group’s Standing Committee on Ethics and Professional Responsibility to issue guidance on ethics in legal blogging and other public commentary by attorneys and law firms. ABA Formal Opinion 480:...
Publicizing Attorney Recognitions Without Crossing the Line

Publicizing Attorney Recognitions Without Crossing the Line

by Heather Kane | Law Firm Marketing Ethics

In many states, attorney peer reviews and recognitions can be used much like testimonials—to show that fellow attorneys recognize your professional merit in a particular practice area or geographic region. But you may not realize that publicizing attorney recognitions...
CAN-SPAM Requirements: What Law Firms Need to Know

CAN-SPAM Requirements: What Law Firms Need to Know

by Heather Kane | Law Firm Marketing Ethics

Many lawyers may be unaware of the legal limitations on marketing over the Internet even though federal law on the subject has been around more than a dozen years. The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003 regulates...

Recent Posts

  • Why Law Firms Should Avoid Black Hat Link Building
  • TOPDOG’s Heather Kane Earns Professional Certified Marketer Credentials
  • Nathan Chase of AZ Legal Marketing Team Completes Google Certifications
  • Law Firm Website Content: Quality Is King
  • Lynn Kessler Promoted to Production Specialist at TOPDOG Legal Marketing, LLC

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