by Heather Kane | Law Firm Marketing Ethics
Ethical Issues in Legal Digital Marketing Law firms that lack a digital marketing strategy and do not publish informational content online are missing a valuable opportunity to attract and engage potential clients, according to the American Bar Association’s...
by Krista Duncan Black | Law Firm Marketing Ethics
Krista Duncan Black The American Bar Association (ABA), in 2018, decided it was time for the group’s Standing Committee on Ethics and Professional Responsibility to issue guidance on ethics in legal blogging and other public commentary by attorneys and law firms. ABA...
by Heather Kane | Law Firm Marketing Ethics
Publicizing Attorney Recognitions Without Crossing the Line In many states, attorney peer reviews and recognitions can be used much like testimonials—to show that fellow attorneys recognize your professional merit in a particular practice area or geographic region....
by Heather Kane | Law Firm Marketing Ethics
Law Firm Newsletters Many lawyers may be unaware of the legal limitations on marketing over the Internet even though federal law on the subject has been around more than a dozen years. The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM)...
