by Heather Kane | Law Firm Marketing Ethics
Law firms that lack a digital marketing strategy and do not publish informational content online are missing a valuable opportunity to attract and engage potential clients, according to the American Bar Association’s (ABA’s) TECHREPORT 2018. Those who employ effective... 
by Krista Duncan Black | Law Firm Marketing Ethics
The American Bar Association (ABA), in 2018, decided it was time for the group’s Standing Committee on Ethics and Professional Responsibility to issue guidance on ethics in legal blogging and other public commentary by attorneys and law firms. ABA Formal Opinion 480:... 
by Heather Kane | Law Firm Marketing Ethics
In many states, attorney peer reviews and recognitions can be used much like testimonials—to show that fellow attorneys recognize your professional merit in a particular practice area or geographic region. But you may not realize that publicizing attorney recognitions... 
by Heather Kane | Law Firm E-Newsletters, Law Firm Marketing Ethics
Many lawyers may be unaware of the legal limitations on marketing over the Internet even though federal law on the subject has been around more than a dozen years. The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003 regulates...