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In-House or Outsourced Marketing for Law Firms?

In-House or Outsourced Marketing for Law Firms?

by Lynn Lewis | Law Firm Digital Marketing Planning

It’s a common question for law firm owners, administrators, and attorneys: should you hire (or assign) in-house staff to manage your marketing needs and goals or work with a law firm marketing agency? Determining which is a better fit—in-house or outsourced marketing...
How to Create a Solid Law Firm Marketing Plan

How to Create a Solid Law Firm Marketing Plan

by Heather Kane | Law Firm Digital Marketing Planning

Law school is grueling, cramming hundreds of years of case law and legal theory into three years of classes and study. Although new JDs can graduate with a world of legal knowledge, law school does not prepare them to run a law practice or provide what it needs to...
Your Law Firm Marketing Plan in 10 Steps (+ Checklist)

Your Law Firm Marketing Plan in 10 Steps (+ Checklist)

by Lynn Lewis | Law Firm Digital Marketing Planning

Is your law firm “getting found” online? If your online presence isn’t bringing clients to your practice, it’s time to reevaluate your legal marketing strategy. Creating a comprehensive law firm marketing plan is essential in today’s tech-based world to attract...
Law Firm Marketing Goals—Does Your Online Strategy Match Your Goals?

Law Firm Marketing Goals—Does Your Online Strategy Match Your Goals?

by Angela Sinner | Law Firm Digital Marketing Planning

Want to be highly effective at digital marketing? Stephen Covey advises that we should “begin with the end in mind.” This is great advice for law firms struggling with how to present themselves online. Your law firm marketing goals should drive your entire digital...

Recent Posts

  • AEO for Law Firms: How to Get Your Law Firm into AI Overviews & Chatbots Like ChatGPT and Gemini
  • Law Firm Owners: Google’s New Ad Data Rules Create Potential Legal & Ethical Risk
  • Law Firm Link Building: Should You Exchange Links?
  • How Law Firm Announcements Can Drive Organic Website Traffic
  • In-House or Outsourced Marketing for Law Firms?

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