by Krista Duncan Black | Legal Web Marketing
Legal Web Marketing Search engine optimization, also known as SEO, is the process of writing content in a way that attracts search engines to improve search engine rankings. SEO can feel overwhelming to law firms just learning about it. But you can learn SEO in five...
by Krista Duncan Black | Legal Web Marketing
Legal Web Marketing Co-authored by paralegal intern Maureen T. Oldenburg. It’s the 21st century. Everyone has a website—from state government to the local café. Your law firm has a website too, but it’s not generating leads. Should you give up and delete it? Of course...
by Krista Duncan Black | Legal Content Writing
Legal Content Writing How long do you read before you give up on a book or an article? A few pages? One paragraph? Just as people abandon printed material, they leave web content—and fast. In fact, the Nielsen Norman Group reports that the “average page visit...
by Krista Duncan Black | Legal Marketing
Legal Marketing TOPDOG Legal Marketing, an attorney-led team serving law firms nationwide, is excited to reveal its new brand and announce expanded options to better serve its clients. The company recently rebranded to recognize the breadth of law firm marketing...
by Krista Duncan Black | Law Firm Blogging
Law Firm Blogging As with many issues in law, it depends. What is the ultimate goal of your law firm? Many people quickly answer “making money,” but isn’t there more to it than that? Although making money is a central goal of any law practice, owners...
