In many states, attorney peer reviews and recognitions can be used much like testimonials—to show that fellow attorneys recognize your professional merit in a particular practice area or geographic region. But you may not realize that publicizing attorney recognitions...
Many lawyers may be unaware of the legal limitations on marketing over the Internet even though federal law on the subject has been around more than a dozen years. The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003 regulates...
Many writers may assume there’s no difference between writing for the web vs. print, but they would be wrong. As people and businesses turn to digital media, writers who continue to work as they had when writing for print media struggle to find the same level of...
Lawyers have traditionally garnered new clients by word of mouth or through referrals. With Internet research in the mainstream, a whole new world of marketing possibilities awaits. From content marketing and search engine optimization (SEO) to using social media and...
Find your tribe and love them hard. We see that phrase memed with visual elegance on the web and hashtagged across social media. But how does that apply to your law firm? How do you find your tribe? More importantly, how do you serve your tribe? One of the best ways...
