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Publicizing Attorney Recognitions Without Crossing the Line

Publicizing Attorney Recognitions Without Crossing the Line

by Heather Kane | Law Firm Marketing Ethics

In many states, attorney peer reviews and recognitions can be used much like testimonials—to show that fellow attorneys recognize your professional merit in a particular practice area or geographic region. But you may not realize that publicizing attorney recognitions...
CAN-SPAM Requirements: What Law Firms Need to Know

CAN-SPAM Requirements: What Law Firms Need to Know

by Heather Kane | Law Firm Marketing Ethics

Many lawyers may be unaware of the legal limitations on marketing over the Internet even though federal law on the subject has been around more than a dozen years. The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003 regulates...
Writing for the Web vs. Print: Adapt to Survive and Thrive

Writing for the Web vs. Print: Adapt to Survive and Thrive

by Heather Kane | Law Firm Web Content

Many writers may assume there’s no difference between writing for the web vs. print, but they would be wrong. As people and businesses turn to digital media, writers who continue to work as they had when writing for print media struggle to find the same level of...
Legal Web Marketing: The 21st Century Marketing Tool with Punch

Legal Web Marketing: The 21st Century Marketing Tool with Punch

by Heather Kane | Law Firm Digital Marketing

Lawyers have traditionally garnered new clients by word of mouth or through referrals. With Internet research in the mainstream, a whole new world of marketing possibilities awaits. From content marketing and search engine optimization (SEO) to using social media and...
Law Firm Newsletter Content: The Benefits of Newsletter Marketing

Law Firm Newsletter Content: The Benefits of Newsletter Marketing

by Heather Kane | Law Firm E-Newsletters

Find your tribe and love them hard. We see that phrase memed with visual elegance on the web and hashtagged across social media. But how does that apply to your law firm? How do you find your tribe? More importantly, how do you serve your tribe? One of the best ways...
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Recent Posts

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  • Law Firm Website Content: Quality Is King
  • Lynn Kessler Promoted to Production Specialist at TOPDOG Legal Marketing, LLC
  • Attorney Heather Kane Promoted to Legal Content Director at TOPDOG Legal Marketing
  • Paula Roberts Named Creative and Administrative Director at TOPDOG Legal Marketing

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