by Heather Kane | Law Firm Marketing Ethics
Ethical Issues in Legal Digital Marketing Law firms that lack a digital marketing strategy and do not publish informational content online are missing a valuable opportunity to attract and engage potential clients, according to the American Bar Association’s...
by Heather Kane | Law Firm Marketing Ethics
Publicizing Attorney Recognitions Without Crossing the Line In many states, attorney peer reviews and recognitions can be used much like testimonials—to show that fellow attorneys recognize your professional merit in a particular practice area or geographic region....
by Heather Kane | Law Firm Marketing Ethics
Law Firm Newsletters Many lawyers may be unaware of the legal limitations on marketing over the Internet even though federal law on the subject has been around more than a dozen years. The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM)...
by Heather Kane | Law Firm Web Content
Legal Content Writing Many writers may assume there’s no difference between writing for the web vs. print, but they would be wrong. As people and businesses turn to digital media, writers who continue to work as they had when writing for print media struggle to find...
by Heather Kane | Law Firm Digital Marketing
Legal Web Marketing Lawyers have traditionally garnered new clients by word of mouth or through referrals. With Internet research in the mainstream, a whole new world of marketing possibilities awaits. From content marketing and search engine optimization (SEO) to...
