by Heather Kane | Law Firm Lawyer Directories and Local Directories
Your law firm marketing plan may seem complete with your website, a blog or two, your LinkedIn profile, and business cards to hand out, but holy hoopla, Batman, why limit yourself to the outdated tools of mere mortals? Law firm directories are the supertools many... 
by Heather Kane | Law Firm Technical SEO
Good law firm marketing plans, like good movies, use a variety of devices to connect with the intended audience. Lawyers often think they’ve covered all of the bases with a website, a couple of social media accounts, some print advertising in legal directories and... 
by Heather Kane | Law Firm Digital Marketing Planning
Law school is grueling, cramming hundreds of years of case law and legal theory into three years of classes and study. Although new JDs can graduate with a world of legal knowledge, law school does not prepare them to run a law practice or provide what it needs to... 
by Heather Kane | Law Firm Digital Marketing
Law firms are struggling—along with the rest of the world—to deal with the consequences from the novel coronavirus pandemic and to plan for what comes next. With many Americans experiencing work insecurity due to shelter-at-home orders, unemployment claims rising, and... 
by Heather Kane | Law Firm Marketing Ethics
Law firms that lack a digital marketing strategy and do not publish informational content online are missing a valuable opportunity to attract and engage potential clients, according to the American Bar Association’s (ABA’s) TECHREPORT 2018. Those who employ effective...