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Law Firm Directories: The Supertool You Might Be Overlooking

Law Firm Directories: The Supertool You Might Be Overlooking

by Heather Kane | Law Firm Lawyer Directories and Local Directories

Your law firm marketing plan may seem complete with your website, a blog or two, your LinkedIn profile, and business cards to hand out, but holy hoopla, Batman, why limit yourself to the outdated tools of mere mortals? Law firm directories are the supertools many...
Law Firm SEO: Setting the Scene for a Successful Legal Marketing Plan

Law Firm SEO: Setting the Scene for a Successful Legal Marketing Plan

by Heather Kane | Law Firm Technical SEO

Good law firm marketing plans, like good movies, use a variety of devices to connect with the intended audience. Lawyers often think they’ve covered all of the bases with a website, a couple of social media accounts, some print advertising in legal directories and...
How to Create a Solid Law Firm Marketing Plan

How to Create a Solid Law Firm Marketing Plan

by Heather Kane | Law Firm Digital Marketing Planning

Law school is grueling, cramming hundreds of years of case law and legal theory into three years of classes and study. Although new JDs can graduate with a world of legal knowledge, law school does not prepare them to run a law practice or provide what it needs to...
How the COVID Pandemic Impacts the Demand for Lawyers

How the COVID Pandemic Impacts the Demand for Lawyers

by Heather Kane | Law Firm Digital Marketing

Law firms are struggling—along with the rest of the world—to deal with the consequences from the novel coronavirus pandemic and to plan for what comes next. With many Americans experiencing work insecurity due to shelter-at-home orders, unemployment claims rising, and...
Ethical Issues in Legal Digital Marketing

Ethical Issues in Legal Digital Marketing

by Heather Kane | Law Firm Marketing Ethics

Law firms that lack a digital marketing strategy and do not publish informational content online are missing a valuable opportunity to attract and engage potential clients, according to the American Bar Association’s (ABA’s) TECHREPORT 2018. Those who employ effective...
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Recent Posts

  • Why Law Firms Should Avoid Black Hat Link Building
  • TOPDOG’s Heather Kane Earns Professional Certified Marketer Credentials
  • Nathan Chase of AZ Legal Marketing Team Completes Google Certifications
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  • Lynn Kessler Promoted to Production Specialist at TOPDOG Legal Marketing, LLC

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